We Develop brands by
the Juxtaposition of Business
& Spirituality
A powerful brand is more than a great business idea. While having a clear strategy that ensures results in sales, reach, and content is essential, a brand also needs something deeper—a soul, an identity, and a purpose that guide its path.
Over the years, we have realized that the stronger the sense of purpose and identity behind a brand, the more powerful it becomes. This applies not only to its external impact—its connection with the audience and its trajectory—but also to the passion and commitment it inspires in its leader and team.
At Zebra, we create brands from the ground up—starting from conceptualization, identity, purpose and soul, to naming, sub-naming, brand proposal, logo, visual identity, aesthetics, personality, and archetype. Building a brand is not about creating something purely tangible; it’s about shaping an entity that carries meaning, purpose, and a clear direction.
Beyond strategy, it’s crucial to identify a brand’s unique opportunity. This opportunity must align with what we call brand spirituality—the soul, the purpose, the archetype, the values, the story, and the deeper intention behind it. This intangible essence is what gives a brand its true power. The key is to merge this opportunity with the soul we have defined, creating a brand that resonates with both its audience and its core essence.
At Zebra, we have spent over 12 years developing brands with soul and purpose, integrating strategic opportunities with brand spirituality to create products that connect—both outwardly, with their audience, and inwardly, with their creators. We believe brands should serve as a path for creation, not just a product or service.
Discover how we develop our venture builder system [Know more →], and approach brand evolution through our services. [Know more →]
Contact
Contact
Follow the ZEBRA
One should always trust the alchemy
TSH Barcelona
Cristóbal de Moura, 49
Barcelona, 08019
Contact
hola@zebra.barcelona
(34) 651 974 980